? Build research & insight capability for the company, to enhance the understanding of our brands, consumers, customers, competitors, macroeconomic & environment ? Collect, analyze, interpret and synthesize information from a variety of sources to generate insights, and to bring it to life with actionable recommendations that feeds into the planning cycle ? Translate business questions/ issues into clearly defined market research objectives, and to provide insights to answering or resolving those questions/ issues ? Leverage on market data & insights to support management in business decision regarding new market opportunities, go-to-market investment, re-engineering, etc., as well as marketing team in implementation of strategies ? Be responsible for New Product Development and act as Project Manager in working with different parties including RnD, Brand Marketing, Procurement, etc. from planning to execution stages ? Develop and manage monthly, quarterly and annual business & brand dashboard to keep track of business progress and performance ? Assists GM as the point person in putting together management report, annual business plan, and long-term business plan across HK and China divisions

? University or Above, BBA or Statistics preferred ? Minimum 12 years solid experience in market research & analytics ? Both in-house in MNC and international research agency experience preferred ? Hands-on market insight experience is a plus ? FMCG experience is a must, Preferably in Food & Beverage ? Outstanding communication, negotiation, influencing, and presentation skills, together with fluent spoken and written English and Chinese capabilities