The position represents the look and feel of EFEC in Guangzhou. Builds a competitive and attractive brand and product. Strives to make EF the best place to study and work. All Guangzhou CGMs report to this position. " People -Fill key positions with the right people -People development, visibility on career paths -Build a healthy pipeline -Manage towards a healthy staff turnover " Student experience -School environment -Service level optimization -Bring Academics, Operations and Sales together -All aspects of NPS " Operational efficiency -Drive efficiency and look for improvements against target ratios -Find solutions during temporary people gaps, long term leave etc on center level " Internal and External relations -Build and manage relations with other EF products and leverage the EF brand -Build and manage relations with media, PR, GR -Build and manage relations with landlords from rental, operations and marketing perspectives

Key Performance Indicators · Number of students · Staff retention · Net Promoter Score · Staffing ratios